Once upon a time there was a beautiful young princess

Her father beheaded her mother when she was 2 years old, her cousin locked her op and her half-brother the King died. So the young princess had to rule the nation. But the nation was divided, there were wars. Inside the palace and outside of the palace.

After the Princess became Queen she was expected to find a husband. But the new Queen knew that marriage would mean giving up her independence and the plans she had for the peace of her kingdom and the wellbeing of her people.

One day the Queen decided she would not marry a man. Instead she would marry her kingdom. Still, she needed to unify religious groups, and men who deemed her “Just a Woman“.

She had to beat a huge country on the other side of the sea and convince the people inside and outside her palace that she was indeed a mighty, righteous and victorious ruler who was able to provide spiritual guidance to all.

So the Queen made sure that she became visible.

She became the Most Visible Person Ever! There wasn’t a single soul in her big realm who didn’t know who she was.

And she did that a long time before television, newspaper or Harpers Bazaar…

Her face was on coins, on little drawings, wealthy people ordered paintings with her face and body on it. Famous artists painted her.

But the artists were given clear rules: the Queen had become a symbol of unity, prosperity, wisdom and peace and every painting had to express those values.

Every painting was filled with symbols that amplified the power of the Virgin Queen.

The Virgin Queen basically invented the Personal Brand. And now you are going to use her insight to create your brand personality portrait.

Elizabeth Tudor as a Princess,
c. 1546, by an unknown artist.

The Coronation

Portrait of Elizabeth I of England in her coronation robes.
Copy c. 1600–1610 of a lost original of c. 1559

Speaking up, searching for influence

https://youtu.be/8xN_89uynqw

Mastered her brand

The Ermine Portrait, William Segar, 1585. Elizabeth I as Pax.