1. An Idea journal (like a sketchbook, notebook, or a stack of paper).

2. Magazines, scraps of wrapping paper of packaging paper and carton, glue and paper for the Brand Persona Portrait.

3. Post-its (because they are just SO convenient)

4. Pencils, scissors, markers, pens.

5. Your camera (smartphone)

5. Everything you feel will help you to create an authentic brand persona.