YOUR UNIQUE POSITION

BEFORE YOU START:
Start with the next chapter of this Module first, because it requires more time. But watch the video and read the text, because it’s important that your work never happens in a vacuum.

In order to find your unique spot in the firmament of businesses, you need to Consistently Stand Out.  In this module, we’re really going to leverage your uniqueness in a super visible way.  This is all about showing up and having fun with it!

You’re going to work on being famous! There will be a lot of action-taking. Sharing pictures OUTSIDE the group.

First, we decide on your positioning. What is your unique place, why are you different, why are you NOT your peers. You have been doing that already in the past but now it’s time to take it to the next level. Because it’s easier to find out what to leverage and to use as your main attraction factor when you look at how others do that.

For instance: if you’re a therapist who works with traumatized clients, why are you already different from all the other 10.000 therapists.
Find your unique position by looking at yourself and your peers. This is not a competition, this is about leveraging your uniqueness and make it Pop!

ASSESSMENT

1. What is your location: locally, online, global?
2. What is in your toolbox (all the knowledge you use to heal)?
3. What is your take on healing and trauma and how is different/alike?
4. Who are your soul clients (and who are NOT your soul clients)?
5.  How do soul clients talk about you (read your testimonials)?
6. What result do your clients get from working with you /buying from you?
7. What do you look like? Is it different or the same as your peers?
8. How do you talk? Fast, slow, serious, earnest, laughing, light, dark.
9. What does your ‘backdrop’ look like? Your office, the space behind you on Zoom.
10. What is your background and family history? How does it set you apart?
11. What are you truly passionate about (that is different/same from/as your peers)
12.  How do you make people feel? Smart, soft, seen ….?
13. How do you move? Lots of movement, slow, fast …?
14. Make this list as long as possible and adapt it to your business.P.S. also go back to the ‘Culture of My business and add that to this assessment.