Mix, match & Implement

CREATING YOU PERSONAL BRAVE BRAND CLIENT ATTRACTION SYSTEM

Your personal brand is a living, breathing entity. Instead of collecting everything in a book and hide the book in a drawer, you’re going to clear a wall and hang your entire brand somewhere where you can ALWAYS see and feel it. You can use words, images, pencils, markers, paint, etc. make your system yours completely.

This is how you do it.

A. GET 4 SHEETS OF PAPER 

SHEET 1 Is about your soul client.
Write on this sheet her/his need, desire, lack, where she lives, age, distinctive features, appearance, what she loves, etc.  AND what she/he  NEEDS FROM YOU (that ONLY you can give to her)

SHEET 2 Is about YOU
Collect everything (from the work that you already did in the program) Use as much paper as you want. You either use multiple sheets of paper (or 1 large piece of paper)
– 1.  what you have to give to your Soul Client (Your unique offers)
– 2.  what you yourself have gotten as feedback (for instance in the 360 degrees assignment, but also in the group)
– 3.  what you found out about yourself, like:

  • Your Zone of Genius
  • Your heroes story (just the essence)
  • Your personal style
  • Anything else that feels important (follow your gut and REMEMBER: you are creating a Client Attraction System!)
  • Your writing style (is it funny, deep, short, weird, philosophical, etc.) and your communication style (do you look people in the eye, do you make jokes, etc.)

SHEET 3: YOUR BUSINESS and your SERVICE/PRODUCTS
– 1. write the most important elements of the Culture of your Business (what makes your business uniquely yours. This will grow over time when your business grows too, but make sure you intentionally implement it)
– 2. what makes your business different from your peers
– 3. The Values of your business. Because you operate from a set of values. This will also help you when you have to take important decisions. Make your value count. Go for goosebumps (like: We at ‘your business’ feel it as our duty to bring real joy to the lives of our clients) Your values are a spiritual contract with your audience and clients/customers.

SHEET 4: YOUR VISUAL IDENTITY
#1. Get  your queen portrait (make sure that the information you got there about your Audience – or other parts of your business- goes to SHEET 1 or to any of the other sheets) go through your personal style, your feed  ( all your social media streams, everything you posted in the group)  and find dominant features like:

  • Colors
  • Your selfies
  • Shapes (are there flowers or art, distinctive features), etc STUDY!
  • The way you write your posts (are there a lot of exclamation marks. For Image Thinkers your text looks like an image as well)
  • Your surroundings

#2. Do the Pin like a Madwoman exercise

Go to Pinterest and start with 1 picture that calls out to you. Take a deep breath and go on a clicking frenzy. Don’t stop, follow your gut (the moment your mind kicks in that will tell you: ‘But you can’t click that!’) you close your eyes, take a deep breath and keep going, for at least 10 to 15 minutes.

Go through your Pinterest thread and look for opposite Archetypes: like the Wild Biker girl and the Sweet flower boy. PLAY with this, you can share the link to your Mad woman Pinterest in the group and ask for feedback. (make sure it’s not private, or you can’t share it and. You can make it private later.)
Add your findings to the Visual Identity sheet

B. HANG YOUR SYSTEM ON YOUR WALL 

Make space on your wall and hang your sheets in a way that makes sense to you!
Now, this is important: there is NO wrong or right here. In order for this to work you need to make this your own. NOW ONLY  add things to the sheet you are WILLING to SHARE in feelings, words, and visuals. But be bold. Okay? By now you know that hiding, playing small or blending in doesn’t bring you anywhere.

This is 10x-ing your brand. 

See your system as a pair of divine eyes that look at you. Or the light beams from the Lighthouse. Every time you create something, reach out to clients or are launching your program you check what the system says.

Every time you ask yourself: Is what I’m doing in Full Alignment with my Brave Brand? Is it Recognizable? Is it Rememberable? Is it Relatable? you go back to the system.

You will notice that – maybe very soon –  that you don’t need an outer system anymore.

It will become part of you.